Gaming Means Business, Especially During Ramadan
Gaming is huge in the Middle East. With the digital games market only expanding, it is expected to be worth $3.2 billion by 2016, says Wamda. Also contributing to the rapid uptick in games are the region’s soaring Internet usage and particularly high mobile penetration rates.
As marketers and developers look to cash in on this market, they should take advantage of people’s habits during Ramadan, suggests Wamda. The month sees an even higher use of games since those fasting need to distract their hunger with something in the hours between work or school and iftar.
If entrepreneurs concentrate on providing games, specifically for mobile devices, during the month of Ramadan, there is serious potential for success.
To read more from Wamda on gaming startup opportunity during Ramadan, click here.
Written by Sonja Trierweiler, social media specialist and blogger on the Middle East.